Capture your business brand to personalize each marketing piece sent to your clients and prospects.The Broadridge Advisor Solutions marketing experts team up with you to: With the program, you send 12 educational touches throughout the year. Through our Keep In Touch automated print marketing program, you can proactively communicate to your clients, providing them with relevant, timely financial news that will reinforce your value. In fact, experts recommend communicating with clients a minimum of 18-24 times per year. Successful financial advisors know the secret to building strong client relationships is staying in touch on a regular basis. Keep In Touch With Automated Print Marketing With each of our direct mail and print marketing solutions, you are able to reinforce your unique brand and keep top-of-mind with your clients by integrating: We take great care in customizing your materials to ensure they complement the messaging and imagery that is found on your website, mobile app and other communication vehicles. Interested in having MarketSmiths skyrocket engagement-and powerfully impact your ROI in any economy? Let’s give them an excuse to get back in touch. In the process, you’ll have a marketing newsletter that leverages your fans-and is powerfully helpful, undeniably intriguing, and consistently effective. Our newsletters have seen open rates of 25% to 80%, with click-through rates to match. Best of all, we’ll ensure that every pitch-perfect word sounds like it was uttered by your brand. We’ll pen several subject line options you can A/B test. If needed, we’ll help you craft the underlying strategy-and help shape the editorial in a way that’s tailored to your industry, your timing, and both internal and external events. No matter how complex the subject matter, we’ll root out every relevant little tidbit, creating fresh content or repurposing what we can. By all means, let those see the light of day. Yes: we’re talking about those very same case studies that you-and every other marketing team we know-has likely fallen behind in showcasing. What’s more, you are also the keeper of countless stories that illustrate-beyond doubt, and sometimes with metrics-how others benefitted from what you know and sell. Two reasons: 1) they empower the very people you are built to help, and 2) sharing these brings in more business. That’s the idea. Not only can you share these items, you must. Together, you’re the keepers of crazy-good resources, insanely effective solutions, indispensable education, provocative beliefs, problem-solving narratives, and so much more. The thing is, what your team knows could fill several books. What you know matters (unless you forget to tell them!) Psst!! These aren’t issues you ought to be dealing with. But it’s inconsistent-or results in less-than-spectacular open rates, click-throughs, and unsubscribes. Or: maybe your team already sends a marketing or internal newsletter. So what happens to the people you’ve already engaged? How do past or current customers, collaborators, and employees learn about powerful new offerings, fresh viewpoints, helpful resources, illuminating case studies, and news updates that are frankly hyper-relevant to their world? How (and how often) do you keep the connection alive-engaging your audience in productive conversations, or just plain reminding them you care? Simple! By writing a marketing newsletter intended for results. Say your team is focused on growth-generating new leads and delivering them swiftly to sales. It’s a common dilemma for any busy B2B company.
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