![]() ![]() If you’re a small business owner, it’s likely that you’ve heard of Canva or already have a Canva account. ![]() Adobe also provides free assets and images to help you customize your logo to perfection. The resulting logos look like they took hours in Adobe Illustrator, but in fact take mere minutes. Adobe Express will quickly use AI technology to create a fun, eye-catching, and modern logo that will help you create brand awareness and brand cohesion for your handmade store. One of the best free logo creators out there right now is the Adobe Express Logo Creator. So, now that we know how important a logo is to your craft business, let’s take a look at 5 great online options that will get you up and running with a logo for free: Adobe Express Logo Creator If you want repeat customers and word of mouth, it pays to invest time in finding a great logo. One study found that people remember 80% of images, to 20% of text and only 10% of sound. Having a great logo makes your business easier to remember - humans use images to recall information much more effectively than text. It is a key element in any business strategy, and is particularly important for craft business due to the visual and tactile nature of the products that you sell. This gives clues to potential customers about the types of products you create, and also formulates important first impressions for any future business partners or collaborators. So, why is a logo important? Logos and your overall brand image are there to tell the world about what your business stands for and the values you hold dear. While the task of designing and creating a logo may not seem that important compared to things like deciding on your perfect business name, discovering your target market, or choosing where you will sell your handmade products online, it is nonetheless an important step for your craft business. There are many great options in 2023 for sites that will generate a great looking, professional logo that represents your business - and many of these are completely free! Why do I need a logo for my craft business? It’s now no longer necessary to spend big dollars on a graphic designer, or become an instant wizz at graphic design (hello, MS Paint!) in order to create a logo for your craft business. ![]()
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